Rebecca Borough, Cohort 1

Bio: Rebecca is the founder of Knit Marketing, a digital marketing social enterprise that specializes in education and enrollment marketing by hiring and training high school students to manage digital campaigns. She is mama to 1-year-old Leonardo, and she and her family live in both central Mexico and southern California throughout the year. They believe in adventure, social good and justice, and a simple lifestyle and have started building tiny homes through their family business, Tiny Topanga.

Current city: Tulancingo, HGO, Mexico

I am passionate about...

The power of innovative organizations to positively influence and change society.

What led you to USC and specifically the MSSE program?

Through studying Sociology in undergrad, I developed a deep sense of societal issues and what needed to change. I then recognized that business and organizations can be powerful catalysts through which to implement these changes with sustainability and impact.

What personal or professional experiences do you believe helped shape your values and worldview?

I was very fortunate to travel all over the world while growing up, and have family members on multiple continents. This drastically shaped my worldview with a global lens.

What lessons and experiences at USC and the MSSE program helped build the foundation for your career today?

Beyond the stellar academic experience, the most valuable component of the MSSE program for me was the community of like-minded individuals. To be immersed in the collaborative and creative community for 2 years was amazing, and I continue to build upon these relationships in my professional life.

What advice do you have for current students?

Talk to as many people as you can - your classmates, your professors, and others. Take the opportunity to pick everyone's brain, even if you don't have a goal for a conversation - you never know if a piece of information might spark an idea or become valuable later on.

Connect with Rebecca & Knit Marketing