Bio: Rebecca is the founder of Knit Marketing, a digital marketing social enterprise that specializes in education and enrollment marketing by hiring and training high school students to manage digital campaigns. She is mama to 1-year-old Leonardo, and she and her family live in both central Mexico and southern California throughout the year. They believe in adventure, social good and justice, and a simple lifestyle and have started building tiny homes through their family business, Tiny Topanga.

Current city: Tulancingo, HGO, Mexico

I am passionate about...

The power of innovative organizations to positively influence and change society.

What led you to USC and specifically the MSSE program?

Through studying Sociology in undergrad, I developed a deep sense of societal issues and what needed to change. I then recognized that business and organizations can be powerful catalysts through which to implement these changes with sustainability and impact.

What personal or professional experiences do you believe helped shape your values and worldview?

I was very fortunate to travel all over the world while growing up, and have family members on multiple continents. This drastically shaped my worldview with a global lens.